Other than Turkey suppliers, it seems most businesses ignore Thanksgiving. Halloween has become a much more profitable celebration in recent decades, and since retailers regard Thanksgiving as the official start of the Christmas shopping season, most stores use the three or four weeks between Ghosts and Goblins, and Turkey-Day to ramp up for Santa Claus. Thanksgiving gets little mention.By nature Thanksgiving is hard to market. Leading up to Halloween, kids ask one another, "What are you going to dress-up as?" and, How much candy do you think you will get?" We are all aware of Christmas expectations. We try to teach kids that it is better to give than to receive, but just look around. Getting gets a lot more press.Thanksgiving forces us, even as greedy as our culture is, to look back on what we have, rather than ahead to what we want. Other than plane tickets and turkeys, how do you translate that into ringing cash-registers?Thank God for that intrepid band of Pilgrims at Plymouth, and President Lincoln, and everyone else who has passed down to us this wonderful holiday. Begin now. Make plans to make this a true THANKSGIVING.
It's STTA.
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